Instagram posts that will get you clients in your Beauty Business.
Ever wondered how your humble Instagram account can become your most powerful client magnet?
It's time to dive into transforming your feed from just pretty to pretty spectacularly profitable.
Here’s the scoop from my own journey and some hot tips to get those DMs buzzing with beauty business enquiries!
1. Showcase Your Work Like It’s an Art Gallery! If your business is about making others look fabulous, Instagram is your virtual showroom. Forget about humblebragging; it’s time for some outright bragging! Post before-and-after shots of your clients, videos of your process (timelapses are always a hit!), and maybe even sprinkle in some glamorous selfies to show off your own makeup. Remember, your Instagram is like your portfolio, but free to visit and open 24/7! just remember not to flood your feed as this can make it less desirable!
Pro Tip: Stick to your aesthetic. If you’re all about organic and natural beauty, don’t post about that neon eyeshadow look you tried just for a laugh. Consistency is key in attracting your ideal clientele.
2. Be The Go-To Guru! Turn your posts into mini tutorials or share beauty tips that cater to your target audience. Talk about the latest trends in skin care, the best lip colors for every season, or how to keep your skin protected during a heatwave. Make your content so useful that they can’t help but hit ‘Save’.
3. Call to Action is Your New Best Friend. It’s great to share content, but what’s next? Always include a call to action. Guide your followers on what to do after they’ve consumed your content. Maybe you want them to book a consultation through the link in your bio, or perhaps you want them to check out your latest blog post on the perfect summer skincare routine. Whatever it is, make it clear and make it easy.
Pro Tip: Spice up your call to actions. Instead of the usual “link in bio”, try something like “Wanna keep your summer glow? Click the magic link in my bio for more secrets!”
4. Accessibility is Key! Don’t be a mystery! Ensure your contact information is easy to find. Your email should be one click away, and inviting them to send a DM is a friendly way to encourage conversations. Make sure you have a direct CTA in your bio. The easier it is to reach you, the more likely clients are to do so.
5. Focus on Connection, Not Perfection. In the world of Instagram, these days authenticity wins over perfection. You don’t need to post every day or have a picture-perfect feed at all times. What you need is to genuinely connect with your followers. Comment thoughtfully on their posts, respond to their stories, and engage with them in a way that feels personal and heartfelt, and create content that really resonates with them.
My Final Thought: Quality Over Quantity. Remember, the goal is not to have a million followers who barely engage but to cultivate a community that trusts your expertise and loves your authenticity. Those are the followers who turn into clients. Thousands of followers will not turn into clients, especially if the majority of your followers are similar businesses. Sorry!
There you have it—your roadmap to Instagram success.
Ready to turn those likes into bookings?
Let’s make your Instagram a powerhouse of client conversion.
Remember, every post is a stepping stone to another client, another friend, and another opportunity to shine.
Happy posting!